This new high-end grooming line launched in the UK in February 09.

Designed specifically for men’s skin by Asim Akhtar, the products combine cutting-edge grooming technology with effective natural ingredients, such as ginseng, green tea leaf, bamboo, camomile and avocado oil.

Kyoku for Men incorporates ancient Japanese knowledge of the active properties in natural extracts with up to the minute scientific research, resulting in the ultimate luxury grooming line for the active urban lifestyle.

Asim Akhtar, creator of Kyoku for Men was born into the world of skin care and beauty. His father owns a specialist manufacturing company called RNA that for the past 30 years has formulated and manufactured various branded and private label luxury cosmetics and toiletries. His extensive portfolio includes the creation of the Strivectin, and inventing beauty-breakthroughs such as hair relaxer, which has now become a global phenomenon. Since infancy Asim was surrounded by the beauty industry – it is in his DNA - he therefore grew up with a thirst for iconic fragrances, cutting-edge cosmetics and innovative skincare.